Graphéine is a brand design agency based in Paris, France. They have shared through via their Behance, the new visual identity for the French Ministry of Culture. The Ministry's logo was initially designed back in 1989 by Pippo Lionni and later in 1999, the logo of the French Republic was added.
Let's kick it off as I would like to share the work of Toby Ng for the branding project he worked for theDesk, a co-working space based in Hong Kong. Their mission is to provide a well-designed environment to work in, built on inclusive global and local communities mindset while enabling business growth for both its members and the surrounding neighborhood. Toby has done tremendous work on its logo identity that brings total simplicity and style at the same time. Let's take a dive in.
As you may have heard or not, the folks from Uber have introduced a while back, their own take on financial products and technologies that deliver additional value for the community. It's kind of their take at the Apple Card basically. Whatever you see a value or not, we are showcasing the brand identity work they shared on Behance. Designed by the Uber Design.
We would like to share the work from Daphnie Loong and Daniel Tan who are creative directors from Kuala Lumpur, Malaysia. They recently shared the design of their studio that specialized in UI/UX, web design, interaction, copywriting and more. It's quite trendy seeing more and more illustrations integrated into UI designs which is quite amazing. It's really adding some character especially since nowadays UI designs are starting to look all alike. What do you think?
Fun story that is making the news lately, the original Blade Runner movie was released back in 1982 but here is the fun fact. The movie was set in the imaginary world of 2019, therefore in a few weeks we will ACTUALLY be in 2019. It's pretty cool to relive how they envisioned the future back in the early 80s. In relation to this story, we are sharing the brand identity for Future Future, a low-spirited & contemporary restaurant combining Japanese and Melbournian heritage.
We would like to share the work of Andreas Leah who is an interaction designer based in New York, USA. He shared on his Behance for Iceberg Hotels in Iceland. He worked on the brand identity, graphic design and web design which is pretty fantastic and one hell of a project to take on. Plus the client is located in the stunning and beautiful country of Iceland.
We would like to feature the work from Matheus Gomes who is a graphic designer and art director based in São Paulo, Brazil. We are showcasing more specifically his project for Bente Tattoo Studio. Founded in July 2018 by Bente Berg, a tattoo artist where the studio is based in Bergenhus, Bergen, Norway. Combined with photography, the graphic design is clean with an introductory serif font which is pretty unique for a tattoo artist. I must admit the photography really sets the tone really well.
BEWARE of a tasty Pizza picture in this article. On the serious side, I do miss making brand identities. The feeling of going to the printer to proof a print job for your client was a lot of fun. Somehow there "this" creative freedom where I am keep searching whenever I work on digital projects. The folks from Studio Holt gave me a great reminder of that time. Located in Reykjavik, Iceland, they are a creative studio and they have worked a brand identity for Flatey – Pizza Napoletana.
Let's take a look at this colorful rebranding by the folks from Carré Noir, it's a branding agency located in beautiful Paris, France. They have worked with Stootie to helped make a bold and evolving identity based on the theme of "people energy". Imagine having a group of individuals available to help with your daily chores from renovations, moving, deliveries and more. I love the super clever concept of the logo and seeing animated gives a total giveaway of what the brand is all about.
Puncture Design, a creative studio from Toronto, Canada has done work for the SingularityU Canada Summit brand identity back in 2017. Going with the statement of '...working on our common challenges together', I just appreciate their design and thinking behind the brand identity with a minimal approach with a gradient mixed with the 'Noe Display' font.
Unifikat Design Studio is a graphic design studio based in Warsaw, Poland, we are featuring the brand identity they shared on Behance for Pflege&Co. It's an insurance company located in Germany, nevertheless to say the entire brand identity is lovely. First of all, it's becoming rare seeing studios specializing only in graphic design bringing excellence into their client projects.
Yaiza Liébana. The brand identity for this psychiatric clinic relays on the layout created from golden ratio, which evokes classical aesthetic perfection and visual calm. This, altogether with the color palette, helps to generate a comfortable homelike feeling. The work was created and shared by Carles Rodrigo, a designer and photographer based in Valencia, Spain.
We would like to feature this fashionable branding for Lilo™ designed by Federico Sanchez, a designer based in Buenos Aires, Argentina. The brand behind its design is for men's shoes 100% recycled leather. I love the simplicity of its design and the choice of colors with a little accent with the Yellow. What caught my eye for this project is the logo, the bigger 'O' somehow balances it all well together. The overall design kept its sustainable vision of the brand rightfully to its philosophy.
Rolf Jensen shared an incredible brand identity and web design project on his Behance profile. It is for Sonikpass, a San Fransisco based startup company creating an incorruptible digital version of you at the moment you want to conduct a digital transaction of any kind from logging into a secure digital access point to digitally unlocking the door to your home.
Hannah Decker published a super cool brand identity project on her Behance profile. It's actually not a new post, it's from last year, but for some algorithmic related reasons I just learned about it yesterday. It's better now than ever, and that's because it's awesome. The project is a concept, I believe, for the Stockholm Sweden 2026 Olympic Games and it's the full brand identity. The best part for me is that it has a more minimal and simple visual language.
Duesseldorf is a beautiful city in western Germany, we are taking a look at the first official TEDx event brand identity entitled: TEDxKoenigsallee. Designed by a local brand strategy & design agency, KittoKatsu GmbH has been making an incredible work. I particularly love the different types what we say "icons" based on the theme of "The Future of...". I also like the choice of repetitive colors used, it's somehow reminding me of Figma but still very elegant. Check it out!
Mortise Design is a brand designer & illustrator based in Tokyo, Japan. He recently shared a brand identity for Sushi Junction, it's a colorful design mixed with Japanese & Chinese cuisine. It's really a common thing in Japan seeing many brands taking on their packaging designs to attract customers with limited time and always-on-the-go. What's interesting about Sushi Junction, It is the first Japanese restaurant in India to offer a wide variety of food and inspired from Indian flavors.
Happy Monday gang! Let's check the work from Freshblood Creative Services, a creative studio based in Moscow, Russian Federation. They recently released a brand identity project they worked for Mikron, a leading microelectronic enterprise in Europe. It's actually a redesign, they have kept the previous logo icon but they updated the typeface with a font that is slightly condensed. It's a nice look but I think where this is getting interesting, it's the inspiration welcomed for the quality of the print.
After seven years of in-house experience at Uber and Google, my great friend and creative director Roger Oddone decided to use his passion, talent and brand expertise to reopen his studio with a new name: Oddone. "Motivated by the name change, we tasked ourselves to evolve our previous visual identity. The rebrand synthesizes our pursuit for creating meaningful design that balances creativity and logic."
It's booked! We will be heading down to Singapore for our yearly vacation, nothing cooler than exploring designers, artists, and photographers based in this beautiful country. Let's take a look at the work of Foreign Policy and their Brand Identity for The Clifford Pier. I took this particular project because the design truly reflects the colours from Singapore after watching so many travel videos on the subject.