I feel that beautiful industrial design creates a much stronger emotional connection between the user and the product. Every time I see a simple and well design project I feel a desire to purchase, well that means that the design works.
When it comes to branding and visual identity there's much more than just a logo, you have to think about a system of materials that will support the visual identity needs of a company or service. Lincer is a startup that works with companies from different sectors to promote improvements in workflow, keeping the focus of the company's experts in their core business. The role of Typedstudio was to develop all visual and naming the brand reflecting a business vision company that brings innovative proposition to the market.
Lincer is a project share by Carlos Nogueira, a creative director based in Grenoble, France. For more information about his work check out: http://www.typedstudio.com/