Grohs Visual Identity

I have seen quite a few good visual identity guidelines, from small to big companies. The main difference is for SMBs it's important to create more compelling symbols to standout among the competition. The creative process doesn't change but usually the outcome is quite visible. Grohs Visual Identity is a great example of beautiful branding work. It was created by Martin Grohs and it's definitely worth the feature here on Abduzeedo.

Martin Grohs is a designer, digital artist and illustrator from Leipzig, Germany. For more information check out

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I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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