Aug 30, 2017
We are taking a look at the architecture & branding project for the largest park in São Paulo, Brazil. We are featuring the work of Ricardo Carvalho worked on the branded renovation for the football fields and the running tracks. Everything was invested and commissioned by Nike Brazil. It was interesting to see of the Behind-the-Scenes about the process and seeing the final result. Give it a look!
Ibirapuera is the largest park in Sao Paulo City, and Nike invested on a branded renovation for the football fields and the running tracks. The new sport place opened to the public in August 2017 and the revitalization of the field has gained synthetic grass, lighting and new crossbars. The new running tracks now have marks to indicate distance, indicating two different training modes inside the park.
- Client: Nike Brazil
- Photo: Nike / Divulgação
- Agency: Octagon